Welcome to the SEO 101 guide designed specifically for solo-businesses and early-stage startups.

This guide will help you understand the basics of Search Engine Optimization (SEO) and how you can use it to boost your online presence and attract more customers.

We’ll use a hypothetical startup called UiPedia, a platform for UI/UX design resources, as our example.

What is SEO?

SEO stands for Search Engine Optimization. It's a set of strategies and techniques aimed at increasing your website’s visibility on search engines like Google. Higher visibility means more organic (unpaid) traffic to your site, which can lead to more customers.

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Why is SEO Important?

  1. Increases Visibility: Higher rankings on search engines lead to more visibility.
  2. Drives Quality Traffic: Attracts visitors who are actively searching for your products or services.
  3. Builds Credibility: Higher rankings can establish trust and credibility.
  4. Cost-Effective: Organic traffic is free, unlike paid ads.

Step-by-Step SEO Guide

1. Keyword Research

Keywords are the terms people use to search for content online. For UiPedia, keywords might include "UI design tips," "UX best practices," and "free design resources."

Tools for Keyword Research: